The BRICS Skills Challenge will be focused on smart factories with Industry 4.0 as a key theme through both the EXPO and the challenge. The expo will have a more detailed focus showcasing the " 4th Industrial revolution and future skills". It will however be a very focused event with specific stands allocated to each of the BRICS countries. There will also be meeting areas to encourage Business to Business conversations.
With the smart factory focus we aim to target some local schools to start a conversation around future skills and future jobs, we will target all the local BRICS Business Council and Working Group members and will run an extensive PR Campaign around the challenge and Expo, including Minister Rob Davies as part of the campaign as well as other ministers if possible. Our ultimate objective is to facilitate conversations and thinking on jobs of the 4th Industrial revolution and to assist exhibitors to initiate business conversations with BRICS counterparts